Why No One is Buying What You’re Selling

March 20, 2024 by Nicole Pellegrini in Entrepreneurship, Career, Advice

The secret to selling success? It's not just about the product, but the promise it holds. Learn how to shift your approach from selling items to selling aspirations, solving pain points, and enhancing pleasure.

Are You Diluting Your Personal Brand?

September 20, 2021 by Nicole Pellegrini in Advice, Career, Entrepreneurship, Personal Growth

Your brand is all of YOU. In small businesses, and even in personal endeavors, people often get so caught up in curating everything to fit their “personal brand” and we begin to pigeon-hole ourselves in a container that doesn’t include all facets of who we are…